
Sales
Finding your BATNA: the key to successful negotiation
Having a BATNA can make the difference between wasting endless hours trying to reach the “optimal” solution for one party, versus coming to an agreeable solution for all. This post explains the concept of BATNA and why it is important in the art of negotiation, as well as how you can formulate and use your BATNA to your advantage.

Rhea Tibrewala
December 4, 2020