6 best video conferencing software tools

Video conferencing software is now a core part of how modern businesses operate—from internal meetings and remote collaboration to sales calls, onboarding, and large-scale webinars.

But not all video conferencing tools are created equal. Each platform offers different features, pricing models, and strengths, meaning the “best” option depends entirely on how your business works.

Whether you’re running daily team check-ins, client presentations, or company-wide events, choosing the right video conferencing software can save time, reduce friction, and improve collaboration.

We’ll cover what video conferencing software is and six of the best solutions for making remote work, meetings, and collaboration a walk in the park.

‍Key takeaways:

• The right video conferencing software improves remote collaboration, internal meetings, client calls, and webinars.
• Choosing a platform depends on your team size, workflow, required features, and existing tech stack.
• Prioritizing ease of use, integrations, security, and scalability ensures meetings run smoothly and efficiently.

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What is video conferencing software?

Video conferencing software allows individuals and teams to communicate in real time using video, audio, and screen sharing over the internet. Modern platforms often go beyond basic video calls, offering features such as meeting recording, live chat, file sharing, integrations with productivity tools, and webinar hosting.

Businesses use video conferencing software for a wide range of purposes, including remote work, client meetings, training sessions, interviews, sales calls, and company-wide presentations.

In short, as far as tools go, video conferencing software is one of the modern business’s best friends—so let’s take a look at some of the best options out there.

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6 best software tools to make video conferencing a breeze

1. Slack

Most people think of Slack as a messaging and collaboration tool—and that’s exactly where its strength as a video calling platform lies.

Slack video calls are designed for quick, informal conversations rather than large-scale meetings. You can start a call instantly from a channel or direct message, making it ideal for internal collaboration, fast check-ins, and ad-hoc discussions without the friction of scheduling formal meetings.

Because calls live inside your existing Slack workspace, everything stays connected—messages, files, and integrations—which keeps collaboration streamlined.

Best for:

Internal team communication and quick video calls within existing Slack workflows.

Pros:

• Extremely easy to start video calls directly from channels or messages
• Strong integrations with a variety of apps, including Contractbook, for easy collaboration or presenting via calls
• Seamless experience for teams already using Slack

Cons:

• Limited participant numbers compared to dedicated conferencing tools
• Not designed for webinars or large external meetings
• Video calling works best on desktop

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2. Zoom

Zoom remains one of the most widely used video conferencing platforms for businesses of all sizes—and for good reason.

‍It offers a strong balance between ease of use, reliability, and scalability, making it suitable for everything from small team meetings to large webinars and virtual events. Zoom’s free plan is generous enough for many small businesses, while its paid tiers unlock advanced features for growing teams and enterprises.

‍The platform also benefits from a large ecosystem of integrations, including with Contractbook, allowing it to fit easily into existing workflows.

‍Best for:

Businesses that need a reliable, scalable video conferencing tool for internal and external meetings.

‍Pros:

• Free plan supports up to 100 participants for 40 minutes
• Paid plans scale up to large meetings and webinars
• Stable video and audio quality with a familiar interface

‍Cons:

• Advanced security and admin features are limited to higher-tier plans
• Costs can increase quickly at enterprise level

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3. Google Meet

‍Google Meet is a strong option for businesses already using Google Workspace.

Its biggest advantage is simplicity. You can start or join meetings directly from Google Calendar, Gmail, or a browser, with no complicated setup. Sharing a meeting link is quick, making it easy to bring colleagues or external participants together without lengthy scheduling processes.

While it doesn’t offer as many advanced features as some competitors, Google Meet excels at fast, frictionless meetings.

‍Best for:

Teams embedded in the Google Workspace ecosystem that value simplicity and speed.

‍Pros:

• Deep integration with Google Workspace tools
• Browser-based access with minimal setup
• Easy for external participants to join

‍Cons:

• Fewer advanced features than enterprise-focused platforms
• Best experience depends on browser compatibility
• Recording and advanced controls require paid Workspace plans

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4. Microsoft Teams

‍Microsoft Teams is a powerful, feature-rich platform that combines video conferencing with collaboration, messaging, and file sharing.

For businesses already using Microsoft 365, Teams is a natural choice. It supports everything from one-to-one calls to large virtual events, with features such as screen sharing, meeting recordings, live captions, and guest access for external participants.

That said, Teams’ depth can also be a drawback—new users may find the interface less intuitive compared to lighter tools.

‍Best for:

Medium to large organizations already using Microsoft 365.

‍Pros:

• Excellent integration with Microsoft 365 apps
• Supports large meetings, webinars, and live events
• Strong collaboration features beyond video calls

‍Cons:

• Can feel complex for smaller teams
• Less intuitive for first-time users
• Best value only if you already subscribe to Microsoft 365

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5. ClickMeeting

ClickMeeting stands out as a video conferencing tool built with webinars, training, and marketing in mind.

‍In addition to standard video calls, it offers interactive features such as live polls, Q&A sessions, and attendee analytics. This makes it particularly useful for businesses running online events, training sessions, or lead-generation webinars.

‍It’s less focused on casual internal meetings and more on structured presentations and audience engagement.

‍Best for:

Webinars, online training, and marketing-led video events.

‍Pros:

• Interactive features such as polls and live Q&A
• Strong integrations with marketing and CRM tools
• Designed specifically for webinars and presentations

‍Cons:

• Presentation formatting can sometimes cause issues
• Limited editing options for recorded sessions
• Less suited to everyday internal meetings

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6. GoToMeeting

GoToMeeting is a veteran video conferencing platform that continues to offer a reliable and professional experience.

It focuses on stability, security, and ease of use, making it a solid option for businesses that value consistency over flashy features. While it no longer offers a free tier, its pricing model can be cost-effective if only a small number of users need to host meetings.

GoToMeeting is particularly well suited to organizations that run frequent client meetings or formal presentations.

‍Best for:

Professional client meetings and businesses prioritising security and reliability.

‍Pros:

• Clean, intuitive interface
• Strong security and privacy controls
• Scales well for larger meetings on higher-tier plans

‍Cons:

• No free plan available
• Some advanced audio features come at an extra cost
• Mobile performance can vary compared to desktop use

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How to choose the best video conferencing software for your business

Choosing the right video conferencing software isn’t just about picking the most popular tool—it’s about finding the platform that fits your team, your workflow, and your goals.

Here are some key elements to consider before making your decision:

‍Meeting size and type: Will you use the tool for small team calls, large webinars, or training sessions? Knowing this ensures you won’t pay for features you don’t need or be limited by participant caps.

• Ease of use: A tool is only useful if your team can actually use it without frustration. Look for quick setup, browser and mobile access, and guest-friendly joining.
• Integrations: Your video conferencing software should complement the tools you already use. Check that it syncs with things like calendars, collaboration tools, and CRM/marketing software.
• Recording and follow-up: Not all video conferencing software handles meeting follow-ups the same way. Consider meeting recordings, transcripts, and sharing options.
• Security and compliance: Security matters, especially if you’re discussing sensitive information. Look for end-to-end encryption, passwords, and compliance with industry regulations.
• Pricing and scalability: Finally, make sure the cost fits your team’s needs. Consider free vs. paid plans, per-user or per-host pricing, and how well the tool scales with your business.

The best video conferencing software is the one that aligns with how your team works, the type of meetings you run, and your budget. Whether you prioritise simplicity, advanced features, or large-scale webinars, making a careful choice now can save time, reduce frustration, and improve collaboration in the long run.

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