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✍️ Edit this template - freeAn exclusive distribution agreement guarantees that a specific distributor has exclusive rights to distribute a particular product in a designated region, market, or business sector, preventing other entities from entering that space.
Under an exclusive distribution agreement, the supplier commits to selling its products solely to a designated distributor for resale within a specific territory. Simultaneously, the distributor is restricted from actively selling into other exclusively allocated territories.
While this arrangement minimizes intra-brand competition and supports market partitioning, it does pose potential risks. Exclusive distribution may reduce competition and foster collusion among suppliers and distributors. Additionally, it can lead to the exclusion of other distributors, diminishing competition at that level.
This agreement gives the distributor a benefit in ensuring there are no competitors in the specified market. The supplier will often use this sort of agreement as an argument for striking a deal.
A solid exclusive distribution agreement should incorporate specific language to ensure legal validity. Key elements include:
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This contract is an exclusive distribution agreement between a supplier and a distributor for the supplier's products in a specified territory. It outlines the rights and obligations of each party, including the distributor's exclusive right to distribute the products, use of trademarks, promotion efforts, inventory requirements, pricing, confidentiality, and termination provisions. The agreement has an initial term with automatic renewal unless terminated by either party.
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