Posted on 

May 30, 2022

Data analysis software: The best 6 in 2020

Karl Tippins
Content writer

There are many ways in which data is cool.

Data gives us knowledge and power, helps us make better decisions, and gives us light bulb moments.

There are many ways in which data can be not cool, too.

You can have too much of it. You might not know where to start looking.

You might have an old school guy in the office who still thinks Excel is the answer to everything. He does not realise you know he spent two minutes and not two hours creating the pivot tables he talks about in his weekly presentation as if a lot of work went into them.

And that is before we even get to the type of people who call themselves data analysis rockstars or ninjas on their Insta accounts. It was rubbish when people started doing it at some point around 2010, and it is still rubbish in 2020.

Anyway. We digress!

Keeping data cool…and manageable!

How do you keep your data cool? By choosing data analysis software that allows you to:

  • Gather the data you need
  • Analyse your data in a way that suits you
  • Scale your data collection when you need to
  • Export data and dashboards effortlessly so you do not have to spend time re-formatting
  • Integrate with other tools so you can maximise your tech stack, regardless of your industry
  • Use your data to make better decisions

How many tools do you use in your company? In truth, different departments might be using specific tools, but there will be others that everyone uses, especially if you are a small business.

Here are six of the best data analysis tools you should be using, depending on your needs. We have taken them from various niches so if you are re-evaluating your tech stack as we approach the end of 2020, you have some ideas if it is time for a change.

All these tools integrate with Contractbook, too, making it even easier for you to manage your contracts alongside your other business functions. Once you integrate with us, you can manage all your data from your Contractbook dashboard!

1. HubSpot

Category: Marketing automation software

Image result for hubspot logo

HubSpot is fantastic!

You can use HubSpot purely as a platform for your blog if you want to, or get the CRM platform to use as free data analysis software. These are both great, but HubSpot truly comes to life when you subscribe to its all-in-one marketing tool. 

Whatever data you want to gather, HubSpot makes it easy to do. Traditional web analytics features mean you can track user behaviour, and turn first-time visitors into customers, and existing customers into brand evangelists.

If you are a bigger business, HubSpot gives you a brilliant range of tools to measure the synergy between your marketing and sales teams. There is nothing worse than when a great campaign is let down by lousy selling, or when sales have to do the extra heavy lifting because the marketing failed! HubSpot can help you wave goodbye to all that frustration!

With opportunities for both qualitative and quantitative data analysis, and the ability to automate a variety of campaigns, HubSpot is a must if you are looking for an all-in-one tool.

2. Typeform

Category: Forms and surveys

Seeing how many people visited a page or clicked a call to action is excellent.

Sometimes though, you want context. You want to know exactly what people think, and not just assume they hated you and have gone forever because they did not buy something.

This is where qualitative data analysis software comes in.

Typeform is great for this purpose if you are looking for a premium qualitative data analysis tool. You can create surveys and forms for your customers to give you open-ended feedback and complement these with quizzes if you want to gather some quantitative data, too.

There are some examples of free qualitative data analysis software out there, but you are better off with a paid solution that offers a broader range of possibilities and more robust features, including security.

We love Typeform, but if it is a little out of your budget reach, try Google Forms instead.


Category: Project management

Managing your contracts will often go hand-in-hand with project management, especially if you bill your clients based on actual time spent on projects.

This is where comes in. Although it is a project management tool, its data analysis functions are stunning. makes it easy to see where you are using resources, find your most effective team members, and identify where bottlenecks are occurring in your workflow.

The result?

You are using data analysis to make your business more productive, in real-time!

4. ClickFunnels

Category: Marketing analysis and automation

If you are a small start-up or a solopreneur, you are not using ClickFunnels, and you are already killing it on sales, you need to call us right now and tell us the secret! We will even be happy for you to humblebrag a little!

ClickFunnels is a brilliant tool for setting up conversion funnels and quickly learning what is and is not working via their built-in data analysis dashboard.

Have a product or a service you are looking to sell quickly? Try out ClickFunnels now.

5. Pipedrive

Category: CRM

Honourable mention to Insightly, which almost made it onto this list, but is very similar to HubSpot.

In contrast, Pipedrive is more a traditional CRM tool. It is loaded with features including customisable reports and interactive dashboards, enabling you to visualise your sales pipelines in a way that suits you.

Pipedrive automates many elements of your funnels, too, pulling data from your chatbots, contact forms, and other sources, allowing you to engage with every lead possible.

6. BambooHR

Category: HR talent and recruitment

Some people believe you should not use automation and data analysis for HR functions. What they do not realise is that harnessing the power of software actually saves you hours in doing crappy admin tasks.

Guess what you can do with the time you get back?

Spend it on the people-centric side of your job that you love!

BambooHR gives you the tools to do everything from managing talent pipelines and visualising your recruitment processes to keeping records, managing payroll, and conducting employee reviews.

Qualitative and quantitative data from one tool, and every possible people-focused function taken care of.

That sounds like everything a data analysis tool should be!

Choosing data analysis software for your business

You do not necessarily need all these tools for your business.

However, the chances are that you:

  • Do some marketing
  • Have leads to nurture and existing customers to retain
  • Want to gather feedback on your services and products
  • Need to hire great people if your business is growing

With those tasks in mind, these tools will all have a place!

When it comes to data analysis, do not leave anything to chance. Choose tools that give you the data you need and that are easy to use.

How else will you wean Mr Old School away from Excel and his pivot tables?!

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